THE PERFUME SHOP
The Perfume Shop is the UK’s largest specialist fragrance retailer with over 260 stores nationwide, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products with unrivalled expertise at value for money prices.
THE CHALLENGE
Christmas is a crucial period of business for The Perfume Shop, with fragrances being an enduring gift choice amongst festive shoppers. In an increasingly competitive marketplace, with challengers ranging from high profile department stores to discount online stores, the brand has to engage a wide range of customers with great value designer fragrances and a unique level of expertise. At a time when customers feel pressured into finding the right Christmas gift for the right person, The Perfume Shop wanted to position themselves as trusted experts that make the shopping process a simple one.
THE SOLUTION
Using a visual theme of (Christmas) gift boxes shot in the simple yet striking and on-trend ‘flat lay’ style we produced an energetic suite of TV and VOD ads that demonstrated the huge range of designer perfumes available and, more importantly, how The Perfume Shop can find a perfume match for any gift recipient. The ad resonates with perfume shoppers by acknowledging the difficulty of making the right purchase and then inspiring confidence in choosing the perfect perfume for a loved one at Christmas.
